Though wordmark is mainly used in American English, the concept it represents has been very topical in the UK during recent months amidst discussions about the proposed logo for the London 2012 Olympics. A couple of other well-known examples are Federal Express, the worldwide courier, and of course the ubiquitous Microsoft. For a classic example of a wordmark, you need look no further than breakfast – Kellogg's is a wordmark embedded in most people's consciousness (think of a bowl of cornflakes and you can probably conjure up an image in your mind pretty instantly … did you get the colour right?). They adhere to very detailed specifications concerning colour, font type and size, and arrangement of lettering. Unlike other kinds of logo or trademark, wordmarks usually contain text only.

the word(s) as a visual symbol of the organisation or product). Wordmark is a term now used to refer to a specific design for the written name of an organisation, company or product, intended to aid recognition and provide what is often described as a graphic identity (i.e. Unlike other kinds of logo or trademark, wordmarks usually contain text only You're a managing director of a new company and have to make an important decision: what's the best way to promote the company's name and/or products so that they're instantly recognised? You could go for an eye-catching symbol, a logo, or in 21st century-speak, a specially designed wordmark.

Wordmark logo definition